Columbia Green Goes ElectronicMembership organization converts donor management and event registration to new levels with new website. Columbia Green brings its commitment to beauty, quality of life and economic development to life online
Information Architecture
Organize for your audience!
Information architecture is both an art and a science. It begins with a clear grasp of the target audience and their interests and results in the weblike ordering and naming of content elements that will help people effectively fulfill their information needs. To a large degree, the success of your web application is closely tied to the effectiveness of your information architecture in organizing to reflect your audience's interests.
Information architecture is both an art and a science. It begins with a clear grasp of the target audience and their interests and results in the weblike ordering and naming of content elements that will help people effectively fulfill their information needs. To a large degree, the success of your web application is closely tied to the effectiveness of your information architecture in organizing to reflect your audience's interests.Good information architecture:
- Conveys a message to the user through standard or innovative layout
- Allows the user to find the information they need quickly and with a minimum of clicks
- Encourages repeat visits and increased traffic to the site
- Enhances efficiency and effectiveness through layout that's intuitive to audience
- Drives target audience to take desired actions
- Ensures logic and navigability throughout the site
- Addresses multiple audiences for a website - the layout and design of navigation must meet the needs of each audience
Flaws in information architecture can affect a web site's bottom-line dramatically.
Good Internet architecture is like good building architecture: Both add to the value of the property.